New in Rita SS24 Collection

Primark
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A fusion of inspirations, spanning across decades and aesthetics, the SS24 offering for Rita Ora x Primark, features seasonal prints, shades and fabrications alongside contrasting distressed denim and grungy staples.
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Florals, But Not As You Know Them
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Tailoring With A Modern Edge
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HOT RIGHT NOW: Double Denim
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Occasion Dressing 2.0
Rita Ora brings her signature edge to the quintessential spring aesthetic.
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