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Back in 2010, when we started out, very few people were supporting emerging designers. Even fewer were willing to give them the stage they so deserved. Roll on to 2023 and we'd like to think we've helped the world to see just how wonderful it is to find the unique, the undiscovered, the creators making our hearts sing.
 
It's now time to launch our new vision for YBD. A community that is even more supportive, with a smaller collection of carefully curated designers who truly care about what they are making and how they are making it. We're being joined by the ever so lovely, Aga Segurana Vázquez, who brings a wealth of experience and passion for indie designers and has been a silent, hard-working part of YBD for several years.
 
We have loved bringing you our Finds and have every intention of bringing you even more! We also love collaborating with our Finders who wear YBD so inspirationally, each with their own unique style. And we love our Finders Keepers, our brilliant customers who just get it. Who know the value of a piece  that's to have and hold and wear time and again. Who love being stopped on the street to be asked: “Where did you get that?” Who know, that when they choose to buy YBD they are making a designer's day/week/month.
 
We're so excited for the next part of YBD, the part that isn't about fast fashion or seasons or trends but is about caring what we wear, how we wear it and being there for each other.
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Text-only version of this email

We've got something to tell you…
It's storytelling time
‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
Back in 2010, when we started out, very few people were supporting emerging designers. Even fewer were willing to give them the stage they so deserved. Roll on to 2023 and we'd like to think we've helped the world to see just how wonderful it is to find the unique, the undiscovered, the creators making our hearts sing.
It's now time to launch our new vision for YBD. A community that is even more supportive, with a smaller collection of carefully curated designers who truly care about what they are making and how they are making it. We're being joined by the ever so lovely, Aga Segurana Vázquez, who brings a wealth of experience and passion for indie designers and has been a silent, hard-working part of YBD for several years.
We have loved bringing you our Finds and have every intention of bringing you even more! We also love collaborating with our Finders who wear YBD so inspirationally, each with their own unique style. And we love our Finders Keepers, our brilliant customers who just get it. Who know the value of a piece
that's to have and hold and wear time and again. Who love being stopped on the street to be asked: “Where did you get that?” Who know, that when they choose to buy YBD they are making a designer's day/week/month.
We're so excited for the next part of YBD, the part that isn't about fast fashion or seasons or trends but is about caring what we wear, how we wear it and being there for each other.
START EXPLORING
Diddington Farm, Diddignton Lane
Meriden, CV7 7HQ, United Kingdom
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