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Paulas Choice
Learn how to keep your skin safe. View it in your browser
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SHOP BESTSELLERS EXPERT ADVICE YOUR ROUTINE
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Use SPF. Every. Single. Day.
Harmful UV rays affect your skin 365 days a year. Even when it's cloudy and even when you're inside. It's therefore important to protect your skin every single day by always using a day cream formulated with a broad-spectrum sunscreen rated SPF 30 or higher.
SHOP SPF
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How sun protection factor (SPF) works
We all recognise the importance of protecting skin with SPF products. But understanding how they actually work is a little more complicated.
FIND OUT MORE
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How to use a sunscreen product?
The easiest way, is to apply a day moisturiser containing an SPF daily. An SPF can be applied in a manner of ways and no, you don't always have to reapply sunscreen every two hours!
DISCOVER MORE
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Mineral vs. synthetic sunscreen ingredients
The two types of sunscreen ingredients are mineral and synthetic, and both are equally protective. It is also reassuring to know that each can be used in formulas suitable for every skin type.
LEARN MORE
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Find your perfect protection
With a formula and finish for every skin type, find an SPF you'll look forward to wearing daily. Discover yours in just three clicks.
TAKE THE TEST
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Need help finding an SPF for your skin?
Get in touch with our skincare experts for free and personal skincare advice. It's our mission to help you achieve your skin care goals!
CONTACT US
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PAULA'S CHOICE CUSTOMER CARE
We're here to help. Skincare advice, order inquiries & everything in between.
Call +44 (0) 203 608 9813 or chat for a quick response from one of our skincare experts.
BEAUTY BEGINS WITH TRUTH
You deserve smart skincare choices — minus all the hype.
The products you use should work and be good for your skin, no exceptions.
Based on our heritage in consumer advocacy, each of our formulas is effective,
safe and backed by cited research.

We uncover the truth about skincare and share all of the facts with you along the
way - because keeping your skin healthy shouldn't be a mystery.
+SMART +SAFE +EFFECTIVE +NON-IRRITATING +NEVER ANIMAL-TESTED
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Paula's Choice UK | 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ | United Kingdom
© 2024 Paula's Choice. All rights reserved.Paula's Choice and Cosmetics Cop are registered trademarks of Paula's Choice LLC.
                                                           
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Text-only version of this email

Learn how to keep your skin safe.
Paula's Choice Skincare
Use SPF. Every. Single. Day.
Harmful UV rays affect your skin 365 days a year. Even when it's cloudy
and even when you're inside. It's therefore important to protect your
skin every single day by always using a day cream formulated with a
broad-spectrum sunscreen rated SPF 30 or higher.
SHOP SPF
How sun protection factor (SPF) works
We all recognise the importance of protecting skin with SPF products.
But understanding how they actually work is a little more complicated.
FIND OUT MORE
How to use a sunscreen product?
The easiest way, is to apply a day moisturiser containing an SPF daily.
An SPF can be applied in a manner of ways and no, you don't always
have to reapply sunscreen every two hours!
DISCOVER MORE
Mineral vs. synthetic sunscreen ingredients
The two types of sunscreen ingredients are mineral and synthetic, and
both are equally protective. It is also reassuring to know that each can
be used in formulas suitable for every skin type.
LEARN MORE
Find your perfect protection
With a formula and finish for every skin type, find an SPF you'll
look forward to wearing daily. Discover yours in just three clicks.
TAKE THE TEST
Need help finding an SPF for your skin?
Get in touch with our skincare experts for free and personal skincare
advice.
It's our mission to help you achieve your skin care goals!
CONTACT US
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2024
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