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Paulas Choice
Determine your skin type & find the best products for your skin. View it in your browser
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SHOP BESTSELLERS EXPERT ADVICE YOUR ROUTINE
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Cleanse. Exfoliate. Moisturise. Repeat.
Skin is complicated, and it can be tricky to find a skincare routine that works. Keep your skin healthy and protected day and night with the basic routine that’s right for your skin. Just follow these three steps morning and night: cleanse, exfoliate and moisturise. This is the absolute minimum needed to address the core needs of every skin type.
BEGINNER'S GUIDE TO ROUTINES
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How to get started
The secret to healthy, radiant results? A consistent routine

Step 1: Cleanser
Step 2: Exfoliant
Step 3: Day moisturiser with SPF and a night moisturiser
READ MORE
image
How to determine your skin type
Products formulated for your skin type offer the best chance of giving you the results you want. Follow these simple steps to determine which type of skin you have and learn which types of products are …
READ ON
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Glowing routines for every skin
Discover a routine tailored to your skin type and concerns in just three clicks.
TAKE THE TEST
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+ 60 day money-back guarantee
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PAULA'S CHOICE CUSTOMER CARE
We're here to help. Skincare advice, order inquiries & everything in between.
Call +44 (0) 203 608 9813 or chat for a quick response from one of our skincare experts.
BEAUTY BEGINS WITH TRUTH
You deserve smart skincare choices — minus all the hype.
The products you use should work and be good for your skin, no exceptions.
Based on our heritage in consumer advocacy, each of our formulas is effective,
safe and backed by cited research.

We uncover the truth about skincare and share all of the facts with you along the
way - because keeping your skin healthy shouldn't be a mystery.
+SMART +SAFE +EFFECTIVE +NON-IRRITATING +NEVER ANIMAL-TESTED
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Paula's Choice UK | 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ | United Kingdom
© 2024 Paula's Choice. All rights reserved.Paula's Choice and Cosmetics Cop are registered trademarks of Paula's Choice LLC.
                                                           
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Text-only version of this email

Determine your skin type & find the best products for your skin.
Paula's Choice Skincare
Cleanse. Exfoliate. Moisturise. Repeat.
Skin is complicated, and it can be tricky to find a skincare routine
that works. Keep your skin healthy and protected day and night with the
basic routine that’s right for your skin. Just follow these three
steps morning and night: cleanse, exfoliate and moisturise. This is the
absolute minimum needed to address the core needs of every skin type.
BEGINNER'S GUIDE TO ROUTINES
How to get started
The secret to healthy, radiant results? A consistent routine



Step 1: Cleanser

Step 2: Exfoliant

Step 3: Day moisturiser with SPF and a night moisturiser
READ MORE
How to determine your skin type
Products formulated for your skin type offer the best chance of giving
you the results you want. Follow these simple steps to determine which
type of skin you have and learn which types of products are …
READ ON
Glowing routines for every skin
Discover a routine tailored to your skin type and concerns in just three
clicks.
TAKE THE TEST
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2024
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