Introducing our be curly advanced™ partner: Antonia Gentry

Improve your curl definition by 89%!
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Choose 2 travel sizes when you spend £50*
NEW be curly advanced™
Introducing Antonia Gentry For Aveda
“I'm honored to share my curl story in partnership with Aveda.
Aveda’s be curly advanced™ is perfect for anyone with textured
hair who wants to celebrate their natural curls, coils or waves.
I’m thrilled to be working with Aveda to shine a light on
powerful products that elevate the beauty of textured hair."
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Aveda x Antonia Gentry
Discover more about Antionia’s
authentic story about learning to embrace, love and celebrate her
natural hair that will resonate and inspire so many others.
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Your curls, your way
✔ 72-hour frizz ​protection in high
humidity​
✔ Up to 2X shinier curls and coils​
✔ 89% more definition​
✔ 93% naturally derived​
✔ Co-created by texture experts​
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See the difference
Model Curl Type: 3C​
Before: Unwashed hair.​
After: Results with be curly advanced™ shampoo, intensive curl
perfecting masque, curl perfecting primer, curl enhancer cream
and coil definer gel​.
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Hair & Scalp Check
Visit us in-store to get a hair and scalp
check and get a personalised curl routine.
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*Testing on tresses treated with Be Curly AdvancedTM Shampoo,
Conditioner, Primer and Curl Enhancer Cream vs. untreated hair.
*Choose two (2) free travel-sized products when you spend over
£50 on your order. Options are: Nutriplenish™ Styling Foam
(45ml), Smooth Infusion Blow Dy (50ml), Botanical Repair™
Intensive Strengthening Masque Rich (25ml), Botanical Repair™
Intensive Strengthening Masque Light (25ml). No code needed,
choose your gifts at checkout. Offer is valid from 30/04/2024
12.01am until 05/05/2024 at 11:59pm. Subject to availability,
whilst stocks last. Qualifying spend excludes Gift cards, eGift
cards, travel sizes, sets, aveda+ rewards enrolment fee. May not
be used in conjunction with any other offer. Exclusively on
aveda.co.uk only, offer cannot be used in store. Offer can only
be used once. ​
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Aveda is a trading name of Estée Lauder Cosmetics Limited, a
company registered in England and Wales with company number
659213 and VAT number GB193081658 and having its registered
office at One Fitzroy, 6 Mortimer Street, London W1T 3JJ
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